I thought I’d start a new feature here, where I’ll share a Christmas TV ad from time to time.

For the first one in the series, I watched Sainsbury’s (supermarket in Britain) 2014 ad which celebrated the 100th anniversary of the 1914 WWI Christmas truce. The Christmas day cease-fire has become legendary, but historians agree it really did happen and in several places throughout the warfront. British and German soldiers left the trenches and had a peaceful Christmas together – singing carols, kicking makeshift footballs, and exchanging gifts.

The ad caused some controversy because some people thought such an honorable event should not have been used in advertising. I disagree with this entirely. It’s a 3-minute short film that is of excellent artistic value and was provided to the public for free. In other words, it’s not an ad. It’s a short film that was paid for by Sainsbury’s. They did sell the chocolate bar that you see in the film, but they did not profit from it. It was a fundraiser for the Royal British Legion.

Links to 3 YouTube videos below.

Here is the ad:

Here is another 3-minute video in which historians and descendants are interviewed, inspiring the ad. Sainsbury’s says their goal was to make their film as historically accurate as possible.

Finally, in this 3-minute video you can hear comments from the director, as well as more interviews with historians. I thought it was interesting that they even learned how a soldier in 1914 would have been different from a soldier in 1915 or 1916.

I’m very impressed with this short film and I feel like I’ve set the bar pretty high. If I’m going to make Christmas ads a series here, I’m not sure how anything could top this one.

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